Showing posts with label Olympics. Show all posts
Showing posts with label Olympics. Show all posts

Sunday, 18 August 2013

'International Inspiration' - Tennis Colouring The Third World

By Sal Bolton

as seen in UK Tennis Magazine October 2013 Issue 

It's still British summer! and one year on from the close of the London 2012 Olympic Games - lots of people are out on the tennis courts having a go as the Great British Tennis Weekend kicked off all over the UK - of free tennis! Seriously, you read it right.....FREE tennis. This is an article I've written for 'UK Tennis Magazine' about the legacy of the Olympics and how UK tennis initiatives have utilised unwanted tennis equipment to inspire communities to play tennis in the UK and in the Third World.  

A little bit of my more 'serious' writing....
   

When London was awarded host city to stage the 2012 Summer Olympic Games, the motto echoed 'A Lasting Change' and 'Inspire a Generation' - evoking figures of 10 million people to become involved in sports project across the UK inspired by the unique and magical spell of the London 2012 Games and what it brought to the capital. A legacy is sure to remain, as the last medals were awarded at the Paralympics Closing Ceremony defining an end to a seven year journey, but the start of another. The ground-breaking legacy programme organised by the London Olympics Commitee 'International Inspiration', promised to reach 12 million children in 20 countries around the world and connect them to the inspirational power of the Games to ultimately choose sport.